Two brands brought together over a shared dedication to details and an affinity for exactitude. A collaboration first introduced October 2020, it has since been followed with three additional collaborative releases.
This release was not just about the product, it was about bringing together a feeling and experience. Every detail, from landing pages to the unboxing experience, was meticulously planned to represent the exceptional quality of both brands.
The go to market strategy started months ahead of launch. Collaborated with photographers and creative teams from HELM and Death & Co to create original imagery. Coordinated with Death & CO staff to feature bartenders in all creative in addition to a Q&A series about the dedication to their own craft. Created a dedicated landing page and integrated the release with the Death & Co site as well.
For the initial launch, we included a charitable aspect with 5% of each sale being donated to CORE (Children of Restaurant Employees), an organization dedicated to supporting food and beverage service employees, with children, who have been medically diagnosed with COVID-19.
