I led a team of 15 individuals to activate an event called Get Roasted during SXSW. This was a groundbreaking fusion of brand marketing and cultural immersion for Removery. Collaborating with La Colombe Coffee Roasters and Liquid Death, I curated an experience that blended tattoos, comedy, and coffee in an innovative way.

With over 5,000 RSVPs and 1,000 attendees, our event sparked excitement and conversation, leaving a lasting impact. Plus, our digital presence reached over half a million people, engaging with influencers and earning media placements. Over 700 minutes of content was generated from this event which will be utilized in paid and organic media channels.