Two brands brought together over a shared dedication to details and an affinity for exactitude. A collaboration first introduced October 2020, we have launched three special editions with new releases in the works.
We didn’t just stop at the product, we truly brought together messaging in look and feel. We thought about every touch point from the landing pages to the unboxing experience.
The go to market strategy started months ahead of launch. Collaborated with photographers and creative teams from HELM and Death & Co to create original imagery. Coordinated with Death & CO staff to feature bartenders in all creative in addition to a Q&A series about the dedication to their own craft. Created a dedicated landing page and integrated with the Death & Co site as well.
For launch, we included a charitable aspect with 5% of each sale being donated to CORE (Children of Restaurant Employees), an organization dedicated to supporting food and beverage service employees, with children, who have been medically diagnosed with COVID-19.
