HELM ReBoot

HELM boots are built for years, not just for seasons. We've been releasing timeless footwear for over a decade, and launched a marketplace for preowned HELM, ensuring each pair sees its full life span all while leaving a smaller footprint.

Working for HELM over the last 5 years, I noticed customers were often looking for previous sold out styles or inquiring about the best place to sell a pair they are no longer wearing. Utilizing the infrastructure of Treet, a resale platform, I designed and created an online market place for buying and selling HELM called ReBoot.

We release monthly brand direct drops featuring dead stock and gently worn pairs. Customers are also continuously buying and selling rare finds.

The ReBoot program not only speaks to our commitment to our footwear but also showcases the longevity and durability of each pair - while setting us apart from our competition.